In the face of the ecological catastrophe threatening the earth, the National Geographic channel decided to take up the fight against plastics reaching aquatic ecosystems in mass quantities. The “Planet or Plastic?” campaign extended around the world, and our team had the honour or working on the Polish edition.

We posed a challenge for Polish influencers, and distributed starter kits to them facilitating the break from single-use plastics. We also encouraged them to share their ideas and best practices with followers. The influencers rose to the challenge, and spread extensive information on the message of the “Planet or Plastic?” campaign to a group of several million followers.

We received the PRWA Excellence Award for our work on the campaign.