The NBS team has once again won the PRWA Excellence Award organized by the PR World Alliance, an international association of PR agencies from around the world. This time we received the award for the Great Urban Mobility Test, which we carried out in September 2023 together with our client Arval Service Lease Polska.
The leader in the long-term vehicle leasing wanted to draw media attention to the topic of sustainable mobility and strengthen its position as an expert in the field. The jury appreciated this experiment, which showed the means of transportation that allow the fastest, cheapest and cleanest way to overcome urban traffic jams during the morning rush hour.
“The award-winning campaign is a textbook example of how smart, creative and cost-effective public relations efforts can help build market awareness and achieve clients’ business objectives,” said Henry Feintuch, chairman, Public Relations World Alliance (PRWA) and president of Feintuch Communications in New York. “Involving journalists and influencers in its ‘Great Urban Mobility Test’ was genius. The campaign allowed passionate reporters that care about sustainable mobility issues to play an active role in educating the public about the most efficient and responsible ways to commute in an urban environment,” he added.
PR World Alliance is an international organization of independent PR agencies from more than 20 countries and all continents. The jury of experienced top managers from the PR industry nominated 4 of the 8 projects submitted for the award. The Great Urban Mobility Test took first place ex aequo with the Belgian agency Bepublic Group, which implemented a very interesting campaign for the sports brand Decathlon.
The winning campaign on the NBS side was handled by the team working for Arval: Maciej Szczepaniak, Beata Krowicka-Makowska and Marta Bruczuk-Figiel. The award was accepted on behalf of the team by Anna Krajewska, vice president of NBS Communications, at the PRWA Annual Meeting, held this year in Gothenburg, Sweden.
