The development and growing use of generative artificial intelligence (AI) mark a major shift that can affect both our work and everyday life. AI can be helpful, but it also allows content to be created without always following standards of accuracy. That’s why we use it with caution and follow a few basic rules.

AI is never a substitute for NBS consultants.

AI may only be used as a support tool, especially for:

• translating and editing selected texts (including promotional content),
• gathering information, preparing reports or summaries,
• monitoring media and social media,
• creating graphics,
• identifying influencers in specific industries.

All of these tasks are closely supervised by NBS consultants. We also review any content or translations AI helps produce.

We are careful not to share any confidential information when using AI. Press releases and other materials containing sensitive or market-relevant information are always created only by NBS consultants.

AI helps us work more efficiently and gives us more time to focus on what matters most.