The rapid development and widespread adoption of generative artificial intelligence (AI) signal a revolution that may have far-reaching consequences for both our professional and personal lives. While AI can offer valuable support, it also enables content creation that may bypass established standards of accuracy and reliability. That is why we remain especially vigilant when using AI in our work. Below are a few key principles we follow.

AI can never replace NBS consultants.

It may be used solely as a supportive tool, particularly in the following areas:

• translating and editing selected texts (including promotional content),
• gathering information, preparing reports or summaries,
• monitoring media and social media coverage,
• creating visual materials,
• identifying influencers within specific industries.

All such activities are closely supervised by NBS consultants, and any content or translations generated with AI are carefully reviewed.

When using artificial intelligence, we exercise particular caution and never disclose our clients’ data. With AI support, however, we work more efficiently and can devote more time to the most important tasks.