When PlayWay, a producer and publisher of computer games, decided to enter the stock market, few people understood the company’s unique and highly effective business model.

Our task was to quickly educate the media and potential investors—institutions and individuals—about this topic. We created and implemented a communications strategy centred around the company’s founder and CEO, Krzysztof Kostowski.

The PlayWay IPO in 2016 was a complete success, with investors subscribing for all of the offered shares.