Allegro is the no. 1 trading platform and best-recognized e-commerce brand in Poland. In 2020 the company conducted the biggest public offering of shares in the history of the Polish stock market and one of the biggest offerings in Europe, worth PLN 10.6 billion.

We supported Allegro in creating and implementing the information campaign for the IPO. We were responsible for the media communications strategy and reaching individual investors in Poland.

Nearly everyone in Poland knows the Allegro brand as a consumer. But the aim of our information campaign was to selectively reach experienced investors, so they could get to know the company from the investment side: its business model, growth strategy, and financial results.

Allegro’s public offering was a huge success. In addition to Polish and foreign institutional investors, over 36,000 retail investors purchased the company’s shares. Demand outstripped the offered pool of shares several times over.