{"id":9663,"date":"2025-10-01T11:00:00","date_gmt":"2025-10-01T09:00:00","guid":{"rendered":"https:\/\/nbs.com.pl\/2025\/10\/01\/dr-gerard-campaign-finale-environmental-education-in-action\/"},"modified":"2026-01-29T14:22:11","modified_gmt":"2026-01-29T13:22:11","slug":"dr-gerard-campaign-finale-environmental-education-in-action","status":"publish","type":"post","link":"https:\/\/nbs.com.pl\/en\/2025\/10\/01\/dr-gerard-campaign-finale-environmental-education-in-action\/","title":{"rendered":"Dr Gerard Campaign Finale \u2013 Environmental Education in Action"},"content":{"rendered":"\n

At the end of September, the #SortRightGetMore campaign, on which our team has been working for the past several months, has successfully came to an end. The project, carried out for the dr Gerard brand, aimed to raise awareness among residents of Radzy\u0144 Podlaski and Mi\u0119dzyrzec Podlaski about responsible waste management.<\/p>\n\n\n\n

As part of the campaign, we released three educational films and a teaser, which together generated more than 119,000 views across social media channels and in the local cinema. 15,000 informational leaflets were also distributed to residents, and during the reverse vending machine testing event, over 1,650 bottles and cans were collected in just a few hours. <\/p>\n\n\n\n

Additionally, the campaign included an eco-lesson for youths \u2013 reaching 185 students. The session focused on climate change, proper waste sorting, and the deposit return system that was soon-to-be introduced in Poland. The workshops were led by Paulina G\u00f3rska, journalist, eco-influencer and podcaster, together with Aneta Stelmaszczyk from the Kaucja.pl portal. <\/p>\n\n\n\n

The campaign finale marked the culmination of several months of close collaboration with local governments, schools, NGOs, and regional media. Running throughout September, the initiative received over 40 media mentions across press, radio, and television \u2013 both locally and nationally. <\/p>\n\n\n\n

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#SortRightGetMore campaign, which our team carried out for the dr Gerard brand, has successfully came to an end.<\/p>\n","protected":false},"author":3,"featured_media":9652,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[155],"class_list":{"0":"post-9663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en","8":"tag-dr-gerard"},"yoast_head":"\nDr Gerard Campaign Finale \u2013 Environmental Education in Action - NBS Communications<\/title>\n<meta name=\"description\" content=\"At the end of September, the #SortRightGetMore campaign, which our team carried out for the dr Gerard brand, has successfully came to an end.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbs.com.pl\/en\/2025\/10\/01\/dr-gerard-campaign-finale-environmental-education-in-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Gerard Campaign Finale \u2013 Environmental Education in Action - 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