{"id":9525,"date":"2025-06-18T12:00:44","date_gmt":"2025-06-18T10:00:44","guid":{"rendered":"https:\/\/nbs.com.pl\/wykorzystanie-sztucznej-inteligencji-w-nbs\/"},"modified":"2025-08-06T16:10:42","modified_gmt":"2025-08-06T14:10:42","slug":"use-of-artificial-inteligence-at-nbs","status":"publish","type":"page","link":"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/","title":{"rendered":"Use of Artificial Intelligence at NBS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9525\" class=\"elementor elementor-9525 elementor-9500\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743e325 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743e325\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bdf697\" data-id=\"3bdf697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e800b35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e800b35\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8684b38\" data-id=\"8684b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-063873d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"063873d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use of Artificial Intelligence at NBS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be8efa flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"8be8efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>The rapid development and widespread adoption of generative artificial intelligence (AI) signal a revolution that may have far-reaching consequences for both our professional and personal lives. While AI can offer valuable support, it also enables content creation that may bypass established standards of accuracy and reliability. That is why we remain especially vigilant when using AI in our work. Below are a few key principles we follow.<\/p><p><strong>AI can never replace NBS consultants.<\/strong><\/p><p>It may be used solely as a supportive tool, particularly in the following areas:<\/p><ul><li>translating and editing selected texts (including promotional content),<\/li><li>gathering information, preparing reports or summaries,<\/li><li>monitoring media and social media coverage,<\/li><li>creating visual materials,<\/li><li>identifying influencers within specific industries.<\/li><\/ul><p>All such activities are closely supervised by NBS consultants, and any content or translations generated with AI are carefully reviewed.<\/p><p><strong>When using artificial intelligence, we exercise particular caution and never disclose our clients&#8217; data. <\/strong>With AI support, however, we work more efficiently and can devote more time to the most important tasks.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Use of Artificial Intelligence at NBS The rapid development and widespread adoption of generative artificial intelligence (AI) signal a revolution&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9525","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use of Artificial Intelligence at NBS - NBS Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use of Artificial Intelligence at NBS - NBS Communications\" \/>\n<meta property=\"og:description\" content=\"Use of Artificial Intelligence at NBS The rapid development and widespread adoption of generative artificial intelligence (AI) signal a revolution...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/\" \/>\n<meta property=\"og:site_name\" content=\"NBS Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nbscommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T14:10:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@NBS_Warsaw\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/use-of-artificial-inteligence-at-nbs\\\/\",\"url\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/use-of-artificial-inteligence-at-nbs\\\/\",\"name\":\"Use of Artificial Intelligence at NBS - NBS Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/#website\"},\"datePublished\":\"2025-06-18T10:00:44+00:00\",\"dateModified\":\"2025-08-06T14:10:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/use-of-artificial-inteligence-at-nbs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbs.com.pl\\\/en\\\/use-of-artificial-inteligence-at-nbs\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/use-of-artificial-inteligence-at-nbs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Use of Artificial Intelligence at NBS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/\",\"name\":\"NBS Communications\",\"description\":\"Pierwsza agencja PR w Polsce\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/#organization\",\"name\":\"NBS Communications\",\"url\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nbs.com.pl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/podstawowe-RGB-800.png\",\"contentUrl\":\"https:\\\/\\\/nbs.com.pl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/podstawowe-RGB-800.png\",\"width\":800,\"height\":800,\"caption\":\"NBS Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/nbs.com.pl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nbscommunications\",\"https:\\\/\\\/x.com\\\/NBS_Warsaw\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nbs-communications\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use of Artificial Intelligence at NBS - NBS Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/","og_locale":"en_US","og_type":"article","og_title":"Use of Artificial Intelligence at NBS - NBS Communications","og_description":"Use of Artificial Intelligence at NBS The rapid development and widespread adoption of generative artificial intelligence (AI) signal a revolution...","og_url":"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/","og_site_name":"NBS Communications","article_publisher":"https:\/\/www.facebook.com\/nbscommunications","article_modified_time":"2025-08-06T14:10:42+00:00","twitter_card":"summary_large_image","twitter_site":"@NBS_Warsaw","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/","url":"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/","name":"Use of Artificial Intelligence at NBS - NBS Communications","isPartOf":{"@id":"https:\/\/nbs.com.pl\/en\/#website"},"datePublished":"2025-06-18T10:00:44+00:00","dateModified":"2025-08-06T14:10:42+00:00","breadcrumb":{"@id":"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nbs.com.pl\/en\/use-of-artificial-inteligence-at-nbs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbs.com.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Use of Artificial Intelligence at NBS"}]},{"@type":"WebSite","@id":"https:\/\/nbs.com.pl\/en\/#website","url":"https:\/\/nbs.com.pl\/en\/","name":"NBS Communications","description":"Pierwsza agencja PR w Polsce","publisher":{"@id":"https:\/\/nbs.com.pl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbs.com.pl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbs.com.pl\/en\/#organization","name":"NBS Communications","url":"https:\/\/nbs.com.pl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbs.com.pl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/nbs.com.pl\/wp-content\/uploads\/2022\/12\/podstawowe-RGB-800.png","contentUrl":"https:\/\/nbs.com.pl\/wp-content\/uploads\/2022\/12\/podstawowe-RGB-800.png","width":800,"height":800,"caption":"NBS Communications"},"image":{"@id":"https:\/\/nbs.com.pl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nbscommunications","https:\/\/x.com\/NBS_Warsaw","https:\/\/www.linkedin.com\/company\/nbs-communications\/"]}]}},"_links":{"self":[{"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/pages\/9525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/comments?post=9525"}],"version-history":[{"count":11,"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/pages\/9525\/revisions"}],"predecessor-version":[{"id":9544,"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/pages\/9525\/revisions\/9544"}],"wp:attachment":[{"href":"https:\/\/nbs.com.pl\/en\/wp-json\/wp\/v2\/media?parent=9525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}